Buzz Marketing 101
14.August, 2009
In the Web 2.0 world, buzz marketing has emerged as a valuable tool in selling products and driving targeted website traffic.
Also known viral marketing, buzz marketing was traditionally seen as the promotion method which jumped from person to person through recommendation and review. However, recent developments in internet technology have changed all that.
Buzz marketing can now be achieved through web dialogue, blog posts or social networking participation.
Research suggests that some of the best methods of online buzz marketing are microsites that have add hip value and appeal to a younger audience…online games, polls, and video clips.
The development of the Web 2.0 process means that users are now increasingly driving content and can voice their opinions through many online venues. Blogs, social networking websites and wikis all allow users to express their opinions without the fear of actually speaking person to person.
From a marketing point of view, this can be a double edged sword. Consumers will tout good products, good customer service, and overall good experiences. In fact, a consumer will tell three other people about a product or service if they like it. However, if you don’t have a good product (or service), you slip on your customer service, or you provided an awful experience, a customer will tell eleven other people about it. Online, words get around fast and stays around for a long time.
Duration : 0:2:31
Eye To Eye With Katie Couric: ‘Buzz’ Marketing (CBS News)
11.August, 2009
“Only on the Web”: Dave Balter, CEO of Buzz Agent, tells Anthony Mason what companies, consumers and his unpaid “agents” get out of advertising by word of mouth. (CBSNews.com)
Duration : 0:5:0
Buzz Marketing
08.August, 2009
A new trend in marketing for librariesSecret Agent Buzz Marketing
02.August, 2009
Marketing can be so boring and dull. Check out buzz marketing, dancing elfs from Office Max, and how 10% of America has been involved recently.
Duration : 0:1:57
Mark Hughes: Author, Buzz Marketing
30.July, 2009
Mark describes marketing strategy.
“Only on the Web”: Dave Balter, CEO of Buzz Agent, tells Anthony Mason what companies, consumers and his unpaid “agents” get out of advertising by word of mouth. (CBSNews.com)
Duration : 0:5:0